METHODOLOGY 1

Traditional Qualitative Research

Face-to-face research - believe, this is what we can excel than others

FOCUS GROUP DISCUSSION

Our focus group strategy is a carefully conceived combination of tradition and creativity. From recruiting to homework, moderation to interactive exercises, we design deeply immersive sessions to inspire differentiated strategies, resonant marketing and breakthrough products.

* Digitally-enhanced option available,

i.e. online FGD, online bulletin boards etc

IN-DEPTH INTERVIEW

Our structured, one-on-one or family interviews focus on individual responses and reactions. This approach is particularly useful for hard to reach audiences, like business executives, or for sensitive subjects like healthcare.

*Digitally-enhanced option available, i.e. PC/mobile mirroring to allow for close-up observation of consumer path to purchase

HOME VISIT

Apart from research setting, Home visits

allow for the most natural and authentic blend-in into consumers life. By visiting their home,

we can observe their candid life style to draw out meaningful insights.

* Digitally-enhanced option available,

i.e remote HV for larger stakeholders

to observe from their preference locations

ACCOMPANIED
SHOPPING TRIP

In our omni-channel world, consumers interact with brands across countless touch points, determining individualized paths to purchase. Our AST methodologies allow exactly how consumers behave and where they pay attention when shopping to draw out valuable insights for marketers

* Digitally-enhanced option available,

i.e. remote AST for larger stakeholders to observe from their preferred locations