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WHAT WE DO
At RMK, various research techniques are employed to get the best solutions for you
Our RMK Methodology

But make no mistake – you’ll find no set formulas here.
We tackle each business challenge with a unique custom set of insights tools
to find the best way for your project.


Traditional Qualitative Research
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Focus Group Discussion (FGD)
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In-depth Interview (IDI)
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Accompanied Shopping Trip
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Home Visit

Hybrid U&A Research
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Brand Buzz Tracking
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Home Use Test (HUT)
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Sentimental Analysis
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Hybrid Gang Survey
*online and offline research methods can be merged if needed
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