At RMK, various research techniques are employed to get the best solutions for you

Our RMK Methodology

We tackle each business challenge with a unique custom set of insights tools 

to find the best way for your project.

 Traditional Qualitative Research 

  • Focus Group Discussion (FGD)

  • In-depth Interview (IDI)

  • Accompanied Shopping Trip

  • Home Visit

  Digital Qualitative Research 

  • Online FGD / IDI

  • Online Bulletin Boards 

  • Digital Ethnography 

  Hybrid U&A Research  

  • Brand Buzz Tracking

  • Home Use Test (HUT)

  • Sentimental Analysis

  • Hybrid Gang Survey

  Trend Spotting Research   

  • Trend Netnography

  • Trend Tracking 

  • Trend Workshop

  • Cultural Safari

*online and offline research methods can be merged if needed

Tel: +82) 02 3442 7746

Maru bldg 4F, 9 132-gil Nonhyeon-ro, Gangnam-gu, Seoul Korea [06052]

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