METHODOLOGY 2

Try our digitally-enhanced options for your specific needs

  ONLINE FGD & IDI

View and listen to your customer voices at your own place

We provide a full-streaming service of

Focus Group Discussions and individual interviews by utilizing various reliable video conference /meeting platforms. 

 

Through real-time digital interactions between participants and our experienced moderator, 

you will be able to get useful insights faster and more comfortably by viewing and listening what they talk about your brand and how they react to your products or services at your own place. 

ONLINE BULLETIN BOARDS

Get rich data and insights from group interactions 

To provide a rich and insightful data, we make the most of existing proven group communication tools that enable consumers to share their information, ideas and opinions and answer questions in a text format according to our trained moderators' guide.

 

Through the private online discussions, you will be able to get more detailed feedback to your products and services than normal face-to-face focus groups by allowing ample time for participants to digest and reflect on complex stimuli at their own pace.

  DIGITAL ETHNOGRAPHY

What consumers say is often different from what they really act

Either in traditional in-person interviews or online IDI's, we can provide an opportunity for you to get true and valuable insights by observing your consumers' real communication, interactions or natural behavior patterns in mobile/digital spaces such as websites, apps or SNS at first hand through our qualified digital ethnography research skills. 

Why Online Qualitative Research?

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3 CONSTRAINTS YOU CAN OVERCOME

01

PLACE

With the fast and stable Internet connection, you can observe sessions remotely no matter what regions you are in, and there are little regional limits for participants as well. 

02

TIME

Without spending your precious time for business travel at all,

you can observe their responses and reactions, and also get the full-recorded video/audio files within 24 hours after sessions.

03

COST

As you do not have to visit our office to participate in the fieldwork, you can save business travel expenses and other accompanying costs significantly 

Please do not hesitate to contact us for further details!

Tel: +82) 02 3442 7746

Maru bldg 4F, 9 132-gil Nonhyeon-ro, Gangnam-gu, Seoul Korea [06052]

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