RMK Research | Consumer insight provider | quantitative-methodologies

< Key Methodology

Hybrid U&A Study

METHODOLOGY 3

We see attitude and usage studies as more than just surveys

– done well, they become launchpads for growth.

HOME USE TEST

(HUT)

HUT is perfect for evaluating products that are difficult to measure its acceptance using normal methodology.

By inviting consumers to fully use the product at their most comfortable setting at home,

we can understand the most candid consumer response. HUT can be done over multiple phases, via phone, F2F or online.

BRAND BUZZ TRACKING

We conduct long-term monitoring of a specific subject in web conversation, as well as identification of the key factors that influence the direction of the conversation. Periodic analysis of the findings reveals the factors that influence the subject under investigation, generating operational insights and strategic plans.

SENTIMENT ANALYSIS

Sentiment Analysis is the process of determining whether a piece of writing is positive, negative or neutral. It’s also known as opinion mining, deriving the opinion or attitude of a speaker

HYBRID GANG SURVEY

using GSMS

Gang Survey Management System

is a system that responds to surveys in

a self-recording fashion by using

a mobile phone or tablet.

GSMS enables you to check progress and oversee real-time results, and generate real-time table results, a method perfect for hybrid gang survey.